Did you know that over 77% of buyers find it “easier to visualize the property as their future home” when it’s staged? Along with this, 27% of buyers are more willing to “overlook property faults” on staged homes, and 40% of buyers are “more willing to walk through a staged home they saw online.”
When it comes to marketing and selling a home, staging can be a powerful tool. Some may argue that home staging isn’t worth the cost, but there are many good arguments for investing in a professional home stager. Staging helps a home sell faster in numerous cases, and it can also boost the buyer’s desire for a home, resulting in a potentially higher closing price. A 2018 survey of more than 4,000 homes, deduced that 68% of staged homes sold for at least 9% more than those of their un-staged neighbors.
There is an alternative to standard staging. Some agents are turning towards virtual staging. Virtual staging is the use of computer imaging technology to create realistic listing photos that display a staged home, even though the property itself isn’t physically staged. Through 3D modeling and photo editing, empty rooms transform into a staged home. The results can be quite impressive.
Positives for virtual home staging is that it is less expensive than traditional home staging and is completed in less time. However, stagers believe that virtual staging is deceptive, as buyers will be disappointed when they arrive at an empty home.
Virtual Staging Software Options
It might depend on your philosophy when it comes to staging. If your primary motivation is generating interest in the home online, you might want to go with virtual staging to create appealing photographs to drive more leads. If you want buyers to experience a home’s potential when they visit an open house or walk-through, then you’ll probably want to go for a traditional home staging.
What if you physically stage your home?
In researching staging options, it appears you get what you pay for. According to Home Staging Resources, when sellers spent just .5% of the sales price more on the staging services, they saw at least a 6% price difference! What this means, when stagers charged less or stopped short due to the seller’s tight budget, the results were not as good.
Those extra, cosmetic updates like paint, new light fixtures, or flooring made a massive difference in the sales price outcome.
What Part of Your Home Should You Stage?
Below is what over 4,200 surveyed home buyers deemed as the most critical rooms in the home to have staged.
- 86% Living Room
- 84% Master Bedroom
- 68% Kitchen
- 63% Outside Space
- 71% Dining Room
Whether you are physically or virtually staging, in either case, it’s a good idea to view staging, not as an expense, but an investment. If you’re thinking of selling soon and would like to work with a stager, get in touch with me today. I can connect you to trusted professionals who will make your home look its best.
Contact us at (928) 308-0101.